Курс Product Management. Онлайн

1. Introduction to Product Management

• Product management functions
• What it takes to be a good Product Manager
• Product Management Mindset

2. Product Lifecycle

• Product development process
• Product success and failure
• Secret Ingredients to product success
• Pain, Need, Problem

3. Креативність, генерація ідей

• Ideation
• Перевірка ідей
• Different stages of product adoption

4. Customer Development

• Validated Learning
• MVP

5. Understanding Context

• Market Evaluation
• Competitors Evaluation
• Macroeconomics
• Value Creation
• Unit Economics

6. Business Module Toolbox: Business Model Canvas, Metrics for PM

• Introduction to Business Model
• Business Model Canvas
• Business Model Templates
• Пошук інноваційної бізнес моделі
• Introduction to metrics
• Use of metrics as UX and management tools
• Business model canvas

7. Organisational Culture. Technology Stack

• Organisational Culture Overview
• Understanding Culture
• Changing Culture
• Product Manager and Technology
• Tech Stack
• Tech Camps

8. Enterprise Architecture. Documenting projects

• Enterprise Architecture Overview
• Product Management in Enterprise
• Documenting projects
• Selecting a good documenting approach
• Implementing selected approach
• Writing good specification

9. Design thinking (workshop)

10. UI Basics

• What is design
• 10 principles of good design
• Design for non-designers
• Web design
• Style guides
• Form, composition, proportion
• Color
• Neuro-aesthetics

11. UX basic

• UX vs UI
• Basic Concepts
• UX research
• Heuristic Analysis
• Content
• Navigation
• Interactions Design
• Prototyping

12. Presentation skills

• Історія і структура спічу
• Аргументація і переконання
• Підготовка та подача
• Візуальні засоби донесення інформації

13. Handling Communications (workshop)

• Communications with customers and investors
• Hiring and firing
• Communication within the team

14. Gamestorming (workshop)

• Роль ігор в повсякденній роботі