1. Introduction to Product Management
- Product management functions
- What it takes to be a good Product Manager
- Product Management Mindset
2. Product Lifecycle
- Product development process
- Product success and failure
- Secret Ingredients to product success
- Pain, Need, Problem
3. Креативність, генерація ідей
- Ideation
- Перевірка ідей
- Different stages of product adoption
4. Customer Development
5. Understanding Context
- Market Evaluation
- Competitors Evaluation
- Macroeconomics
- Value Creation
- Unit Economics
6. Business Module Toolbox: Business Model Canvas, Metrics for PM
- Introduction to Business Model
- Business Model Canvas
- Business Model Templates
- Пошук інноваційної бізнес моделі
- Introduction to metrics
- Use of metrics as UX and management tools
- Business model canvas
7. Organisational Culture. Technology Stack
- Organisational Culture Overview
- Understanding Culture
- Changing Culture
- Product Manager and Technology
- Tech Stack
- Tech Camps
8. Enterprise Architecture. Documenting projects
- Enterprise Architecture Overview
- Product Management in Enterprise
- Documenting projects
- Selecting a good documenting approach
- Implementing selected approach
- Writing good specification
9. Design thinking (workshop)
10. UI Basics
- What is design
- 10 principles of good design
- Design for non-designers
- Web design
- Style guides
- Form, composition, proportion
- Color
- Neuro-aesthetics
11. UX basic
- UX vs UI
- Basic Concepts
- UX research
- Heuristic Analysis
- Content
- Navigation
- Interactions Design
- Prototyping
12. Presentation skills
- Історія і структура спічу
- Аргументація і переконання
- Підготовка та подача
- Візуальні засоби донесення інформації
13. Handling Communications (workshop)
- Communications with customers and investors
- Hiring and firing
- Communication within the team
14. Gamestorming (workshop)
- Роль ігор в повсякденній роботі
